Colors in Chinese!

I was very pleased to see this copy of Colors magazine for sale in Beijing the other day. I've been able to grab a copy or two before, but usually older issues in specialty stores. This issue is different for two reasons: it was at a regular bookstore (O2 Sun at Xiandai SOHO), and it's in English and Chinese.

I am happy to report that Colors has set up operations in China, and apparently has plans to publish regularly in China. If you haven't read a Colors magazine before, be sure to pick up a copy. It will change the way you see things.

This actually wasn't a huge surprise for me. Last year Colors put out an issue on Beijing, and I noticed that it was almost entirely done by local editors. That is a great issue and it's worth tracking down if you haven't seen it yet. I wondered at the time if they weren't taking the steps to set up shop out here.

We've seen some previous foreign magazies fail out here, as with Rolling Stone (twice, despite the efforts of the esteemed Hao Fang). I hope that Colors is here to stay. Spread the word, people.